Here's What You Get In The Vault
1. Phil Kaplan shows you how to get unlimited media exposure – Phil has done over 1200 radio and TV appearances, has his own radio show syndicated nationwide, has had full page write ups in the Miami Herald and Ft. Lauderdale Sun Sentinel on his personal training business, is published in magazines like Self, Muscle & Fitness, Bally Total Fitness, Club Industry, Florida Sports, WLS Lifestyles and many more. No other fitness professional I know of can even approach this level of media exposure and show you exactly how you can do it too. Imagine what it would do for your business to get this kind of exposure.
2. Phil Kaplan shows you how to use low-cost, high-impact marketing promotions that attract the best new clients – Phil reveals 14 different marketing promotions that consistently, systematically and automatically bring in a non-stop stream of new, highly targeted, ready, willing and eager personal training clients – with practically zero expense.
3. Phil Kaplan shows you how to command expert positioning in your marketplace – Positioning is how you are perceived by your marketplace. And it directly affects every aspect of your business. Expert positioning enables you to magnetically attract new business…effortlessly.
4. Phil shows you how to land high-powered seminars, presentations and public speaking gigs – Phil is asked to speak to medical conventions every single year. He’s delivered over 100 sold-out seminars to consumers, fitness professionals and health club owners, often with several thousand people in attendance. He’s done everything from presenting to the local Rotary Club to the Thoracic Surgeon’s convention. There is no fitness professional on earth who knows more about how to get speaking gigs and how to turn them into bankable cash.
5. Phil shows you how to earn the premium fees you deserve – Phil gets $250 per 50-minute session, with clients lining up to work with him. His protégés are some of the highest earning fitness professionals in the country. There’s a science – a formula – to commanding top fees, and Phil will reveal it to you. Everything. No-holds barred. How much would it be worth to you if you could get even $20 more per hour for your services?
6. Phil shows you dozens of guerilla marketing tactics that work – In addition to the 14 full-blown marketing promotions, you’ll also discover hundreds of tested and proven tactics for super-charging your client acquisition, referral stimulation and profit production. But Phil doesn’t just toss you a bunch of miscellaneous marketing tactics, he weaves them into his all-important market domination strategy. These are the same tactics Phil is paid $3,500 per DAY to teach to fitness professionals. There is no other fitness marketing expert who commands that kind of money – not me – not anyone. There’s a reason for that and you’ll know it as soon as you get your hands on the Vault.
7. Phil shows you how to dominate with fitness products – Phil Kaplan has sold over 35,000 of his Transform program. He’s consistently generating product sales figures most trainers never even dream of. And remember, this is being achieved by a guy who used to beg people for fifteen bucks a session. If his Transform program is not impressive enough, Phil’s written and sold 11 different books and programs. He’s self-published and been published by the major companies. He’s got inside knowledge (you’ll hear the full story in the Vault) of the infomercial business. Most fitness professionals spend their entire careers talking about writing one book. In less than ten years Phil’s written five. And not just information products, Phil also sells supportive nutrition products, fitness equipment and more. There’s nothing stopping you from doing the same once you get Phil’s insider guidance. How would your life change if you had just one killer information product you can sell over and over again.
8. Phil shows you how to develop mutually beneficial strategic alliances, referral relationships and cooperative marketing partnerships – You’ll discover 12 ways to build referral relationships with doctors (all are rock-solid, but one, in particular, caught my attention and literally made me gulp for air because of it’s raw power to launch any fitness professional into the same professional league as the most respected medical doctors). Phil gives you all the details about how to implement these simple technique. But doctors are only one opportunity. Phil shows you how to align yourself with retailers, professional service providers and gyms and health clubs. This information will put you in a league of your own. If 5, 15 or even 25 other professionals were referring to you and selling for you on a regular basis, how much more business would you have?
9. Phil shows you how to leverage the internet – Phil’s online presence is nothing short of huge. In 1998, his website accounted for 15% of his overall business revenue. In 2004, it accounted for almost 80%. And that’s not a small number. Phil is generating a ridiculous income from the internet, much of it pouring in while he sleeps, and you can too by following his guidance.
10. Phil shows you how to manage your business and manage people – Management is underrated. Anyone can start a business and begin making money, but it’s how you manage growth that will ultimately determine the quality of your lifestyle. If you manage human resources as part of your business now, or plan to in the future, you must pay very close attention to the secrets Phil reveals. He manages his own Phil Kaplan’s Fitness staff and has single handedly created what has been called the greatest personal training team in existence. He took that team from $5,000 per month in PT sales to over $60,000 per month. He owns and operates a 25,000 square foot facility, a 7,500 square foot facility, and…the amazing 800 Square Foot Profit MONSTER. And he started all this with less than nothing…just desire and determination. There is nothing standing in your way to model his success.
11. Phil shows you how to influence and persuade – “Nothing happens until something’s sold.” Write that in big, bold letters and stick it on your bathroom mirror because no message is more important. But imagine if you could sell without selling! That’s precisely what Phil shows you how to do. He shares a simple system that blows away any sales approach I’ve ever seen, in any industry, at any time…and it’s not selling…it’s the art of getting folks to put pressure on themselves. It’s almost hypnotic. Look, Phil had a sales job…once. He quit the first day. He hated sales just like you probably do, despises the high-pressure tactics used in many of the health clubs worldwide and won’t have a damn thing to do with that nonsense. Especially since the system he teaches is one hundred times more effective, leaving you and the client feeling positive, not pissed off. If you want the financial success and the freedom that comes with it…you must become proficient in influence and persuasion. I haven’t met anyone who can show you how to get there faster than Phil Kaplan. He’s developed a system that anyone can follow – in every circumstance – that leads to “yes!” And he’s paid a $9,000 flat fee just to teach this one system. But you get it, and so much more, in the Vault.
In addition to the five HUGE Personal Trainer Profit Vault manuals (either in printed form or PDF) and the audio CDs revealing all of Phil Kaplan’s proprietary personal training business building secrets, you also get these 9 bonus gifts:
1. Secrets of the 800 Square Foot Profit Monster Personal Training Studio: With this proven PT studio model (3 large companies are fighting to obtain franchise rights for this model from Phil right now), Phil shows you how you can earn $1,200 or more per working hour, with minimal overhead (a mere fraction of standard PT studio models) and maximum cash-flow. Phil even reveals the exact marketing methods for attracting clients to your studio. The Monster studio plan could be withdrawn at any moment, but we guarantee you’ll receive it if you're one of the first 21 participants. ($695 value)
2. The New Amazing Marketing Tool: This revolutionary new marketing tool (takes about 90 minutes to create following the simple and easy instructions at a cost of less than $2) has proven to be THE most powerful new client acquisition tool I’ve ever used. Whether you’re an independent trainer, studio owner or club trainer, you will not find a more provocative and profitable way to attract high-quality clients who pay, stay and refer. ($235 value)
3. Weight Loss and Fitness Seminar Advertising Secrets: It’s true. If you can pack folks into a seminar providing weight loss and fitness information of value to them, 10-30% of attendees will hire you to train them and another 20-50% will buy other products or services from you. Phil Kaplan and many other successful trainers use seminars as one of their main profit centers and new client acquisition strategies. This audio CD and accompanying advertising samples show you precisely how to advertise your seminars to ensure a packed house each and every time. ($229 value)
4. Phil Kaplan’s Five Steps To Guaranteed Personal Training Success: In this 2-CD set, Phil reveals the five critical steps you must take to ensure total market domination, preeminent positioning and a waiting list of clients. Leave out even one of these steps and you’ll sabotage your success. ($197 value).
5. Two Months Free Membership In My Fitness Marketing Maniac Inner-Circle: You’ll get instant access to my Information Products Laboratory containing all the inside secrets to creating and selling fitness information products and building a business (online and offline) that generates profits for you while you sleep. You’ll also receive my monthly Fitness Marketing Maniac print newsletter (8 pages of inside information you won’t find anywhere else on marketing strategies and tactics that work, advertising critiques and samples, new marketing tools, and more), plus access to monthly mastermind fitness marketing teleseminars. ($98 value).
6. Secrets of a $45,000 Per Month Personal Trainer: Listen in as I interview one of the most successful personal trainers in America. A guy who had nothing but $2,000 in the bank, a big heart and tons of desire, and turned that into a business that’s steadily making him rich. He reveals breathtaking marketing strategies that continue to generate new clients and new profits month-in and month-out. ($167 value)
7. 61 Hours of Interviews With Marketing Masters – If you’re a student of marketing (as I hope you are), these interviews will be invaluable to you. You’ll hear interviews with some of the biggest names in marketing like Gary Halbert, John Carlton and Joe Vitale, plus dozens more like:
Ted Nicholas on how to publish your own book and sell a million copies; John Eklof (a Jay Abraham protégé) on how to get clients; Luis Arauz on how to create electronic books (ebooks); Martin Howey (a record-holding insurance salesman) on how to sell services better and faster; John Alanis (a millionaire marketer) on how to create joint ventures; Barley Jones on how to ethically steal business by researching your competition; James Dixon on how to turn a struggling business into a cash cow; PR Doctor Robert Smith on how to get thousands of dollars of free publicity using your fax machine; Michael Senoff on how to get more clients for your service business with less effort; The king of direct mail, Herschell Gordon Lewis, on copywriting success; Kung Fu studio owner on how to use lead generation marketing to build your business; Former senior marketing manager for Nightingale-Conant, Peter Wink, on how to sell motivational and instructional audio programs; and lots more…61 hours in all. ($195 value)
8. Vault Customer Grills Phil Kaplan: In this special 2-CD set you’ll hear a very successful, very aggressive fitness professional who trains clients out of two gyms he has joint venture deals with grill Phil on how to apply the Vault strategies to his type of business. We go in-depth into client acquisition and retention and you’ll hear almost fifteen minutes of conversation that was accidentally recorded when we all thought the recorder had been turned off – it’s shocking! This is like sitting in on Phil Kaplan’s private client consulting – the raw and uncensored truth about the fitness business. ($155 value)
9.How to Build and Market Your Website for Maximum Search Engine Placement and a Non-Stop Flow of Fitness Leads: No theory or unproven speculation, just stone-cold facts from one of the most successful internet marketers on the planet – a man who has an Alexa rating for his small business website that rivals giants like Dell, IBM, Wal-Mart, Amazon and more. This complete tutorial will arm you with everything you need to kick butt on the internet! ($78 value)
The Personal Trainer Profit Vault isn’t just a glimpse inside a world-class fitness business profit wizard’s mind…it’s like backing up a U-Haul truck and raiding Phil Kaplan’s brain for every secret, technique, concept and sliver of expertise. If small, painfully slow growth is your inclination, look elsewhere, but if giant steps up the ladder of success are what you crave, you need to have this hand-holding, meticulously detailed, complete crash-course shortcut to massive results. This is the closest you’ll come, without at least a $17,500 investment, to having Phil Kaplan personally coach and mentor you on how to duplicate his $250/hour personal training success system. But it’s even more than that. The Personal Trainer Profit Vault is the equivalent of a “Vulcan Mind-Meld” – a complete transference of Phil’s two decades of in-the-trenches fitness market domination to you… instantly.
And it's unconditionally guaranteed, for one full year, to be everything I say it is here - and more - or I'll gladly refund your investment with no questions asked.
